We partnered with International Literacy and Development on a consulting basis to explore their messaging and brand. This unique organization faced significant challenges as they were in an active organizational transition and growth. We dug deeply with their senior leadership and key stakeholders to gain a strong sense of how their messaging could be consolidated and sharpened globally to create a solid path forward for their staff.
This great project encompassed business development language as much as it did brand development, clearly signifying how integral these elements are meshed in organizational culture.
Brenda Holland, the Executive Director of ILAD, remarked "Your work was invaluable in moving our thinking and messaging along. Your help cannot be overstated."
As part of our engagement, we also provided a subtle refresh to ILAD's brand mark.
Before:
