As proud members of the ERCC, we were excited to join the marketing council and provide real value in collectively helping the Chamber succeed. We created an advertising campaign aimed at increasing membership and growing the connections between business members in the community.
This new campaign focuses on the rich partnerships that are formed when businesses join together for mutual benefit.
Using the tagline "ConnExton," we found and photographed 2 pairings for our pilot ad, developed some initial copy, positioning and all creative for the ad.
It was launched at the 2017 Annual Dinner in September and received tremendous support. The Chamber is taking next steps to continue the campaign and promotion.