A milk label.
That was it. Honest.
That's how the first meeting started.
Then, the more we talked, the more we unpacked and uncovered and discovered some of the real business and branding needs of this tight-knit conglomerate of dairy farmers.
With a tiny ice cream shop in suburban Lancaster manufactures not only the most delicious ice cream we've ever had (and we're not just saying that because they're out client), they also produce a full line of dairy products - each one needing custom labeling.
And, while we're at it, why don't we take a look at their brand to give it an updated and consistent look?
After several iterations, the new King's Kreamery logo retained a hint of their original feel. But we also provided an innovative icon playing with the crown and milk-splash graphic.
After that, we quickly spun up a brochure to promote their in-store offerings and leverage the new branding:
Then, a full line of milk labels for conventional, organic and jersey milk:
Concurrent with these, the cheese, yogurt and butter labels were churned out:
After such a long design process, it's gratifying to see finished products starting to appear on shelves.